Resources Library by ANA

AUDE

This paper discusses about AUDE (Analyse Unifiee des DonneEs), a new marketing tool, launched in FRANCE last fall 1992 and which has jointly been developped by SECODIP and MEDIAMETRIE. The two main topics addressed by AUDE are on the one hand TV...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Alain Quaghebeur

Company: KANTAR TNS Malaysia

June 15, 1993

Which factors influence the extensiveness of the buying process of farmers?

The extensiveness of the buying process refers to the amount of information acquisition and alternative evaluation with respect to the purchase of a mean of production. Knowledge about the determinants of the extensiveness of the buying process is...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Maarten Kool

June 15, 1992

Reversing trends: Children and consumption

Everyone is aware that the lives of American children in the last decade of the Twentieth Century differ in many ways from those of previous generations, particularly the lives of the famous "Baby Boom" generation. Baby Boomers grew up in the social...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Albert J. Yesk

June 15, 1992

Adults and young teenagers

The objectives of the paper are: -Measure readership of most print media types such as dailies, weekly and monthly magazines. -Measure viewership of all television broadcast time segments and of video -Measure radio audience Compare press readership...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Akram Raffoul

June 15, 1992

Organizational buying behavior

This paper is part of an international study. It discusses the behaviour of purchasing managers and the people they interact with throughout the purchasing process. After a brief description of the methodology used, the first part focuses on the...

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige

June 15, 1992

The changing language of young Spanish consumers

The role of brand names in the language of young consumer s is obvious, and raises various type of questions. For practical reasons , we will divide there into three types. a. what is the basis tor the repercussion on the name brands on the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Alejandro Suarez Antelo

June 15, 1992

Junior 1991research

The JUNIOR '91 RESEARCH is a survey on a specialized collectivity: children. The survey is conducted on a sample of 3.078 children, aged Jun-13 years, and the main aim of the research is to measure readership of magazines for children. But it is also...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Giancarlo Ferreri, Carlo Pescetti

Companies: The Walt Disney Company, DOXA

June 15, 1992

Use of scanner data to measure the effects of magazine advertising and frequency on product volume

About a year ago, we released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp’s POS Information Services Division, which invested approximately...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Rebecca M. McPheters

June 15, 1992

The value of country of origin for consumer durables

In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...

Catalogue: Conference 1991: International Marketing Research

Authors: Franz Böcker, Gerhard Hausruckinger

June 15, 1991