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Research papers

The history of men's underwear

When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...

Catalogue: Congress 2012: Accelerating Excellence
Author: Dave McCaughan
September 13, 2012
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Citation

McCaughan, D. (2012a, September 13). The history of men's underwear. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-history-of-men-s-underwear