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Research papers

The Reality of Seniors in the "Rapidly Aging" Country of Japan

When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society. 

Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
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Citation

Tanaka and Koyasu (2023a, February 28). The Reality of Seniors in the "Rapidly Aging" Country of Japan. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-reality-of-seniors-in-the-rapidly-aging-country-of-japan


Webinars

Video as a data source

Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover...

Catalogue: Webinars 2016
Author: Frank Kelly
June 15, 2016
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Citation

Kelly, F. (2016a, June 15). Video as a data source. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/video-as-a-data-source


Research papers

The vitality of qualitative research in the era of blogs and tweeting

The research landscape has never been richer in techniques and technology, nor has there been such a bewildering choice of methods in the history of Consumer Research. For most of the past 50 years or so, the debate about alternative methods has...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alan Branthwaite, Simon Patterson
Company: QRi Consulting Ltd.
November 18, 2010
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Citation

Branthwaite and Patterson (2010a, November 18). The vitality of qualitative research in the era of blogs and tweeting. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-vitality-of-qualitative-research-in-the-era-of-blogs-and-tweeting