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Video as a data source

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Author: Frank Kelly

Abstract:

Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover deep insights while also providing the market underpinnings we rely on. We will illustrate how to use techniques to identify respondents with unique and important opinions about the study subject and you will learn how to use video input like other data sources.

Frank Kelly

Author

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Video insight

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Mansour El-Ganady Allaf, Mansour El-Ganady

 

March 1, 1996

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Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved May 19, 2026, from


https://ana.esomar.org/documents/video-insight-


Research Papers

The use of video as an advertising medium in the Middle East

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Charles A. Rhodes, George V. Vassiliou

Company: MEMRB

June 15, 1986

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Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved May 19, 2026, from


https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east


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Video recorders

Catalogue: Seminar 1988: Media And Media Research

Author: Roger Gane

 

June 15, 1988

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Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved May 19, 2026, from


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Kelly, F. (2016a, June 15). Video as a data source. ANA - ESOMAR. Retrieved May 19, 2026, from


https://ana.esomar.org/documents/video-recorders