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Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/quantitative-market-research
de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved June 14, 2024, from