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Research papers

New Worlds Need New Words

We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with thetools to repair the damage that has already been done. We know that a reciprocal relationship betweenpeople and planet must sit at the heart of...

Catalogue: Congress 2022: 75th Anniversary
Authors: Fiona McNae, Cato Hunt, Julius Colwyn, Anouk Bergner, Sui Lai Kang
Company: Space Doctors Ltd
September 26, 2022

Research papers

Authorisation and regulation

Practically all types of industries have started as private business. But only a few have remained absolutely free. The usual case is that certain types of restriction and introduced by trade organisations, by local authorities, or more often, by the...

Catalogue: ESOMAR Congress 1987
Author: Bjarke Fog
September 1, 1987

Research papers

Juridical and institutional marketing framework

In addition to this survey on legal regulations for advertising, the marketing concept is relatively a new branch in Yugoslavia and therefore there are still not any special legal regulations neither for the advertising nor for other respective...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Julije Drasinover
June 15, 1973