Juridical and institutional marketing framework

Abstract:

In addition to this survey on legal regulations for advertising, the marketing concept is relatively a new branch in Yugoslavia and therefore there are still not any special legal regulations neither for the advertising nor for other respective activities. But these are developed under the specific conditions of the Yugoslav system in which the companies are fully independent in their decision-making and develop the model of a self-governed economy, which seems to be of a growing interest in the West as well as in the East.

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