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Magazines
Research World (April-May 2014)
In this issue we look at the Latin America and Asia Pacific regions, and how research deals with diversity.
Catalogue: Research World 2014
Author: ESOMAR B.V.
May 15, 2014
Magazines
Revue Française du Marketing (Mars 2014)
La révolution digitale est sans doute aussi profonde, sinon davantage encore, que nele fût la révolution industrielle dans la seconde moitié du 19ème siècle,pour nos pratiques et nos usages et nos systèmes économiques. C'est...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2014
Research reports
Answers to contemporary market research questions
ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...
Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
Magazines
Research World (November-December 2013)
In this issue we look at research without asking questions: if we ask no questions do we hear no lies?
Catalogue: Research World 2013
Author: ESOMAR B.V.
December 15, 2013
Research papers
Creating a new playbook
The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
November 20, 2013
Research papers
Lessons from Don Quixote
Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
Research papers
Brief encounters
"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
November 20, 2013
Research papers
The next big thing
Qualities are always looking to increase their range of eclectic sources of inspiration, and that's why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
November 20, 2013
Research papers
