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Magazines

Research World (September 2019)

This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be...

Catalogue: Research World 2019
Author: ESOMAR B.V.
September 1, 2019
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Citation

B.V., E. (2019a, September 01). Research World (September 2019) . ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/research-world-september-2019-


Videos

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
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Citation

Ochoa and Paura (2018a, November 11). The value of machine learning in privacy. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy


Research papers

Vive la différence

What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child
Companies: Diageo, Cimigo
September 15, 2010
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Citation

Fleming, Shaw, Skilbeck and Child (2010a, September 15). Vive la différence. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/vive-la-diff-rence


Research papers

Looking for Eric

A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Luiz Sá Lucas, Ricardo Lopes, Leonardo Soares
Company: IBOPE Inteligencia
May 21, 2010
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Citation

Sá Lucas, Lopes and Soares (2010a, May 21). Looking for Eric. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/looking-for-eric