The value of machine learning in privacy

Date of publication: November 11, 2018

Company: Netquest

Abstract:

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is constrained by the risk of disclosing PII. We present a machine-learning solution that significantly reduces the risk of revealing PII when sharing browsing data.

Carlos Ochoa

Author

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Ezequiel Paura

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Webinars

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Machine learning and privacy

Catalogue: Fusion 2019

Author: Anna Bellido

Company: Netquest

November 10, 2019

Research Papers

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