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D'Alessio, N. (2003a, May 04). The dilemma of brand identity in Latin America (Spanish). ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-dilemma-of-brand-identity-in-latin-america-spanish-
Moiguer, Karol, Magariños, Soto and Gentile (2002a, November 10). Tracing brands amidst the crisis in Argentina. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/tracing-brands-amidst-the-crisis-in-argentina
Petitimbert, J. (1998a, June 15). Managing a portfolio of brands. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/managing-a-portfolio-of-brands
Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved June 02, 2024, from
Jelev and Duffey (1995a, September 01). Opening markets and opening relationships in market research. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/opening-markets-and-opening-relationships-in-market-research
Goodyear, M. (1991a, June 15). Understanding culture in international marketing. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/understanding-culture-in-international-marketing