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Research papers
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Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin-11761


Research papers

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
May 19, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, May 19). Revolutionising Asia. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/revolutionising-asia-8655


Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528


Research papers

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
May 13, 2014
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Citation

Bharadwaj and Agrawal (2014a, May 13). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business


Research papers

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Ricardo J. Alvarez
Company: MasterCard
May 3, 2012
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Citation

Alvarez, R. J. (2012a, May 03). Mastercard- Master insights. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/mastercard--master-insights