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The emergence of "I" in Indonesia

Date of publication: June 15, 2015

Catalogue: Asia Pacific 2015: Asia Means Business

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Authors: Monica Cravenetya, Satish Pai

Abstract:

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and research.

Monica Cravenetya

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This is a long description of some author details.

Satish Pai

Author

This is a long description of some author details.

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Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-emergence-of-single-marketing-