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The emergence of "I" in Indonesia

Date of publication: June 15, 2015

Catalogue: Asia Pacific 2015: Asia Means Business

Company:

Authors: Monica Cravenetya, Satish Pai

Abstract:

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and research.

Monica Cravenetya

Author

This is a long description of some author details.

Satish Pai

Author

This is a long description of some author details.

Videos

The emergence of "I" in Indonesia

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Monica Cravenetya, Satish Pai

Company: Deka Marketing Research

June 15, 2015

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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia


Research Papers

Taking games seriously

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Company: Deka Marketing Research

May 19, 2016

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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/taking-games-seriously


Research Papers

Indonesia's new path to purchase and it's all mobile

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Masao Kakihara, Karthik Venkatakrishnan

Company: GfK

May 19, 2016

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Citation

Kakihara and Venkatakrishnan (2016a, May 19). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile-8649


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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile-8649