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Research papers

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018
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Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age-9465


Magazines

Revue Française du Marketing (Février 2007)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2007
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Citation

, A. (2007a, February 01). Revue Française du Marketing (Février 2007). ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2007-