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Research papers

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007
Author: Roman Baszun
Company: Kinoulty & Partners Sp zoo SpK
February 19, 2007
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Citation

Baszun, R. (2007a, February 19). A million new customers?. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/a-million-new-customers-


Magazines

Revue Française du Marketing (Février 2007)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2007
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Citation

, A. (2007a, February 01). Revue Française du Marketing (Février 2007). ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2007-


Magazines

Revue Française du Marketing (Décembre 2006)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2006
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Citation

, A. (2006a, December 01). Revue Française du Marketing (Décembre 2006). ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2006-


Research papers

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006
Authors: Claus Andersen, Birgitte Gad
Company: Gad's Research & Reflexions A/S
October 8, 2006
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Citation

Andersen and Gad (2006a, October 08). Analysing the impact of a controversial cartoon. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/analysing-the-impact-of-a-controversial-cartoon


Research papers

Starting from scratch

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access to...

Catalogue: Congress 2006: Foresight
Authors: Rafiq Ullah Kakar, Matthew Warshaw, Zemarak Mohsini, Torpekay Habibzei
Company: ACSOR Surveys
September 17, 2006
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Citation

Kakar, Warshaw, Mohsini and Habibzei (2006a, September 17). Starting from scratch. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/starting-from-scratch


Research papers

Understand Africa

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply. African markets have a bad reputation, enhanced by media bias, preconception and prejudice but the continent as a whole has...

Catalogue: Congress 2006: Foresight
Author: Tendai Mhizha
June 15, 2006
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Citation

Mhizha, T. (2006a, June 15). Understand Africa. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/understand-africa


Research papers

Measuring opinion in a 'war zone'

There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand...

Catalogue: Congress 2006: Foresight
Authors: Johnny Heald, Munqith Daghir
Companies: ORB, IIACSS
June 15, 2006
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Citation

Heald and Daghir (2006a, June 15). Measuring opinion in a 'war zone'. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/measuring-opinion-in-a-war-zone-


Research papers

It's no more them and us- It's only us!

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europe's future economy and its fundamental...

Catalogue: Global Diversity 2006
Author: Nic Hall
May 8, 2006
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Citation

Hall, N. (2006a, May 08). It's no more them and us- It's only us!. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/it-s-no-more-them-and-us


Research papers

Unravelling the diversity of the Indian market

India is, unequivocally, a diverse country. This paper takes a geographic zonal approach to unravel India's diversity because it serves as the most actionable way of studying the market, since most marketing action (i.e. media or distribution) can be...

Catalogue: Global Diversity 2006
Author: Sangeeta Gupta
Company: Nielsen
May 8, 2006
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Citation

Gupta, S. (2006a, May 08). Unravelling the diversity of the Indian market. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/unravelling-the-diversity-of-the-indian-market