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Videos

From social listening to e-seeing

The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...

Catalogue: Fusion 2019
Authors: Alberto Rodríguez Romo, Estefanía Yaguez Lorenzo
Company: L'Oréal
November 10, 2019
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Citation

Romo and Lorenzo (2019a, November 10). From social listening to e-seeing. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10857


Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
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Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Research papers

From social listening to e-seeing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo, Víctor Gil
Company: L'Oréal
September 8, 2019
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Citation

Lorenzo, Romo and Gil (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing


Research papers

Triple E brand model

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation
Authors: Macarena Estévez, Ana Carreras
April 13, 2016
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Citation

Estévez and Carreras (2016a, April 13). Triple E brand model. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/triple-e-brand-model


Videos

From Orkut to Instagram (Spanish)

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth
Author: Ivan Casas
June 15, 2014
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Citation

Casas, I. (2014a, June 15). From Orkut to Instagram (Spanish). ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/from-orkut-to-instagram-spanish-