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New ways of measuring success

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: The Cocktail Analysis, Google, , RTVE (Corporación de Radio y Televisión Española)

Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres

Abstract:

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Ignacio Gómez

Author

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Ignacio de la Iglesia

Author

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Pablo Pérez

Author

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Ricardo Torres

Author

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Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696