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Magazines

Research World (May-June 2013)

The mobile revolution continues apace and this has huge implications for the way we think about and design surveys. Are we ready to take up the challenge?

Catalogue: Research World 2013
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Research World (May-June 2013). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2013-


Research papers

Information and research based on multimedia simulation

This paper presents a new method of self-administered surveying which enhances information gathering on new and innovative services and products by accelerating the phase providing information on the offering and by simulating possible uses with the...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Veronique Beillan, Isabelle Blot
September 1, 1997
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Citation

Beillan and Blot (1997a, September 01). Information and research based on multimedia simulation . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/information-and-research-based-on-multimedia-simulation-


Research papers

Insurance brokers and their clients

NVA is a Dutch association of qualified insurance brokers. The common characteristic of the 950 members is that they are independent; not tied up to one insurance-company. It is important, with regard to the competition of direct writers and banks,...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Peter Lagendijk
June 15, 1994
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Citation

Lagendijk, P. (1994a, June 15). Insurance brokers and their clients. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/insurance-brokers-and-their-clients


Research papers

Using conjoint analysis to explore industrial marketing opportunities

As the software improves, conjoint analysis is becoming an increasingly useful tool for analysing benefit segments among buyers. In particular, conjoint analysis is suited to industrial marketing research, because the small sample size arising from a...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Susan Auty
June 15, 1993
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Citation

Auty, S. (1993a, June 15). Using conjoint analysis to explore industrial marketing opportunities. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/using-conjoint-analysis-to-explore-industrial-marketing-opportunities


Research papers

Adding quality to quantity

This paper examines the move towards an integration of qualitative and quantitative methodologies and techniques. It discusses some of the conventional ways qualitative and quantitative research have been combined and then details what the authors...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Rebecca Wynberg, Sarah O'Brien
June 15, 1993
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Citation

Wynberg and O'Brien (1993a, June 15). Adding quality to quantity. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/adding-quality-to-quantity


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Herbert Geiger, Edgar Erben
June 15, 1979
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Citation

Geiger and Erben (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks


Research papers

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data
Authors: Joseph Lion, Jacques Braun
February 1, 1978
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Citation

Lion and Braun (1978a, February 01). A method for processing Kelly Grids. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-method-for-processing-kelly-grids


Research papers

Self-completion questionnaires (Part I)

Self-completion questionnaires are a basic and much-used tool of the market researcher. Their great attraction is that by avoiding the need to employ a force of trained interviewers they considerably reduce the costs of undertaking a survey. This...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part I). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-