Abstract:

This paper presents a new method of self-administered surveying which enhances information gathering on new and innovative services and products by accelerating the phase providing information on the offering and by simulating possible uses with the help of multimedia. This method was applied to the study of a new electricity tariff (tempo) involving domestic habit changes. The study was conducted in partnership with MIT (the Massachusetts Institute of Technology), the developer of this method. Following an overview of the context for this experiment and a description of the means used, this paper provides a preliminary report based on the survey implemented in France.