You searched for: "Media Consumption"

The results has been filter on Tags containing Tracking Study.
ANA has found 3 results for you, in 210 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
×

Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Research papers

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
×

Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/the-appiness-project-9487


Research papers

Latest developments on the portable people meter

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers’ exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, television, cable and...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Robert H. Patchen, Brian Harris-Kojetin
Company: Nielsen
April 1, 2001
×

Citation

Patchen and Harris-Kojetin (2001a, April 01). Latest developments on the portable people meter. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/latest-developments-on-the-portable-people-meter