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Research papers

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer’s appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
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Citation

Jans, D. (2018a, November 11). Innovative marketing technologies. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/innovative-marketing-technologies-9467


Magazines

Research World (May-June 2017)

Virtual reality, artificial intelligence, nano-technology, automated interviewing, the list is complex and changing by the day. So what’s hot and what’s not? What’s about to come screaming out of the starting gates taking all of us by...

Catalogue: Research World 2017
Author: ESOMAR B.V.
June 1, 2017
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Citation

B.V., E. (2017a, June 01). Research World (May-June 2017). ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2017-