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Videos

Research for all (panel discussion)

Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to...

Catalogue: Insights Festival 2020
Authors: Nikki Lavoie, Babita Earle, Caroline Frankum, Daniel Jenkinson
September 15, 2020
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Citation

Lavoie, Earle, Frankum and Jenkinson (2020a, September 15). Research for all (panel discussion). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-for-all-panel-discussion-


Videos

It's time to get serious about play

Play is the future of research. Attention spans are shortening and the demand for something that is truly interesting and entertaining is increasing. People no longer want to answer half an hour surveys. People want to be engaged and entertained. It...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Caroline Frankum, Ziad Skaff
Company: Hall & Partners
June 15, 2015
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Citation

Frankum and Skaff (2015a, June 15). It's time to get serious about play. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/it-s-time-to-get-serious-about-play