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Webinars

Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World

What's it about? Kalindi will share vision of future of consumer insights and share practical tips and examples of how the consumer insights function continues to generate value and business impact in this very fast, constantly evolving...

Catalogue: Webinar 2024
Authors: Ed Keller, Kalindi Mehta
Companies: MRII, Estée Lauder Companies
March 14, 2024
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Citation

Keller and Mehta (2024a, March 14). Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/maximizing-value-business-action-of-consumer-insight-foresight-in-a-digital-ai-driven-world


Webinars

Qualitative Research: Staying Current & Looking Ahead

What's it about?A panel of qualitative experts will spearhead a lively overview of qualitative research ? where it came from, where it currently stands, and where it may be headed. What's in it for me?Join us for this illustrious panel...

Catalogue: Webinars 2023
Authors: Ed Keller, Jeff Walkowski, Katee George
Companies: Schlesinger Associates, Inc, QualCore.com, Nichols Research, MRII
February 20, 2023
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Citation

Keller, Walkowski and George (2023a, February 20). Qualitative Research: Staying Current & Looking Ahead. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-staying-current-looking-ahead


Research papers

Integrating word of mouth into consumer centric measurement

This paper addresses the incorporation of Word of Mouth (WOM) measurement into the TouchPoints multi-media database. It allows investigation of the most effective means of reaching groups to effectively schedule paid and owned media to drive earned...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Lynne Robinson, Ed Keller
October 21, 2010
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Citation

Robinson and Keller (2010a, October 21). Integrating word of mouth into consumer centric measurement. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/integrating-word-of-mouth-into-consumer-centric-measurement