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Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World

Date of publication: March 14, 2024

Catalogue: Webinar 2024

Companies: MRII, Estée Lauder Companies

Authors: Ed Keller, Kalindi Mehta

Abstract:

What's it about?

 

Kalindi will share vision of future of consumer insights and share practical tips and examples of how the consumer insights function continues to generate value and business impact in this very fast, constantly evolving digital/AI world.

 

What's in it for me?

1) Maximizing the value of consumers insights in a digital first world - approach, team structure, skills.

2) Practical tips on foresight/insight building to increase the actionability of insights in the digital world.

2) How do you get more scaled impact of the insights you are building leveraging AI/digital approaches?

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada's market research association.

Ed Keller

Author

This is a long description of some author details.

Kalindi Mehta

Author

This is a long description of some author details.

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Citation

Keller and Mehta (2024a, March 14). Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/maximizing-value-business-action-of-consumer-insight-foresight-in-a-digital-ai-driven-world