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THE OMNICHANNEL EXPERIENCE
PepsiCo's omnichannel study redefines shopper insights by linking purchasing missions with specific channels across LATAM. This approach reveals the nuanced role of each channel in consumer journeys, enabling precise in-store strategies that meet...
Catalogue: LATAM 2025
Author:
Companies: PepsiCo, Mega Research
April 23, 2025
Research papers
The Omnichannel Experience
Inertia is often tricky and makes us believe we are still heading in the right direction. Even when we realise that we are drifting farther from our goal, breaking free can still be difficult until some brave soul takes the leap towards a new path...
Catalogue: LATAM 2025
Author:
Company: Mega Research
April 1, 2025
Research papers
Acting on the Unsaid
How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.
Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
Videos
