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THE OMNICHANNEL EXPERIENCE

Date of publication: April 23, 2025

Catalogue: LATAM 2025

Companies: PepsiCo, Mega Research

Abstract:

PepsiCo's omnichannel study redefines shopper insights by linking purchasing missions with specific channels across LATAM. This approach reveals the nuanced role of each channel in consumer journeys, enabling precise in-store strategies that meet diverse shopper needs.

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Research Papers

The Omnichannel Experience

Catalogue: LATAM 2025

Author:

Company: Mega Research

April 1, 2025

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Citation

(2025a, April 01). The Omnichannel Experience. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/the-omnichannel-experience


Research Papers

The new face of customer experience

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Rajiv Lamba

Company: SurveySensum

November 2, 2020

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Citation

Lamba, R. (2020a, November 02). The new face of customer experience. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/the-new-face-of-customer-experience


Research Papers

Building a pet-friendly omnichannel marketplace

Catalogue: Latin America 2019

Authors: Adrian Kohan, Eduardo Sanpietro

Companies: Gentedemente, Mars Wrigley

April 7, 2019

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Citation

Kohan and Sanpietro (2019a, April 07). Building a pet-friendly omnichannel marketplace. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace


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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

(2025a, April 23). THE OMNICHANNEL EXPERIENCE. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace