THE OMNICHANNEL EXPERIENCE

Date of publication: April 23, 2025

Catalogue: LATAM 2025

Companies: PepsiCo, Mega Research

Abstract:

PepsiCo's omnichannel study redefines shopper insights by linking purchasing missions with specific channels across LATAM. This approach reveals the nuanced role of each channel in consumer journeys, enabling precise in-store strategies that meet diverse shopper needs.

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