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Research papers

An alternative viewpoint to the 'new' qualitative research

The discussion about ethics is probably a red-herring. It is difficult to damn an approach to qualitative research following the report of a marriage breaking up through participation in a ‘sensitivity’ group, only one of many group...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). An alternative viewpoint to the 'new' qualitative research . ANA - ESOMAR. Retrieved August 12, 2022, from


https://ana.esomar.org/documents/an-alternative-viewpoint-to-the-new-qualitative-research-


Research papers

Designing market research studies

In this chapter, we examine how market researchers set about designing market research studies. Market researchers will rarely be able to pursue their ideal’ design, so it is a process of compromise. Decisions have to be made about what degree...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: David Smith
September 1, 1998
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Citation

Smith, D. (1998a, September 01). Designing market research studies. ANA - ESOMAR. Retrieved August 12, 2022, from


https://ana.esomar.org/documents/designing-market-research-studies


Research reports

Notes on how to apply ICC/ESOMAR code

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). Notes on how to apply ICC/ESOMAR code . ANA - ESOMAR. Retrieved August 12, 2022, from


https://ana.esomar.org/documents/notes-on-how-to-apply-icc-esomar-code-


Research papers

Mystery shoppers research

Mystery Shoppers Research records the actually observed behaviour contrary to other research which records behaviour afterwards. This type of research is a combination of field-experiment, observation-method and survey-research. In practice this...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Rob H.M. van Leeuwen
February 1, 1985
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Citation

van Leeuwen, R. H. (1985a, February 01). Mystery shoppers research . ANA - ESOMAR. Retrieved August 12, 2022, from


https://ana.esomar.org/documents/mystery-shoppers-research-


Research papers

Market research in product development

In this paper it is hoped to examine some of the problems which confront companies which have new compounds showing promise and which are likely to be available as ethical prescription products after the successful conclusion of clinical trials....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Jack H. Hayhurst
March 1, 1975
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Citation

Hayhurst, J. H. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved August 12, 2022, from


https://ana.esomar.org/documents/market-research-in-product-development--1315


Research papers

Box and cox

The Broadcasting Standards Council's remit is to examine and advise on issues of taste and decency in broadcasting. Each year, it focusses on a specific area and undertakes detailed research into it. In 1991 the issue was that of bad language:...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Andrea Millwood Hargrave, Michael Svennevig
June 15, 1992
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Citation

Hargrave and Svennevig (1992a, June 15). Box and cox. ANA - ESOMAR. Retrieved August 12, 2022, from


https://ana.esomar.org/documents/box-and-cox