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Research papers

Augument intelligence: Data mining with AI

This paper intends to uncover a little regarding what AI is doing and how as consultants, researchers, marketers and sales practitioners, we can take advantage of AI to help augment our intelligence- working ability- and move our own as well as our...

Catalogue: Fusion 2019
Author: Bradley Taylor
November 10, 2019
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Citation

Taylor, B. (2019a, November 10). Augument intelligence: Data mining with AI. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/augument-intelligence-data-mining-with-ai


Research papers

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
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Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/augmented-market-intelligence-9441