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Research papers

The integration power of the intelligent banner advertising network and survey research

Web surveys are no longer inexpensive today, particularly due to the complicated recruitment process and increased need for incentives. Over time the techniques for selecting Internet users for a Web survey - telephone recruiting, online panels,...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Vasja Vehovar, Bojan Korenini, Zenel Batagelj
February 3, 2002
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Citation

Vehovar, Korenini and Batagelj (2002a, February 03). The integration power of the intelligent banner advertising network and survey research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-integration-power-of-the-intelligent-banner-advertising-network-and-survey-research


Research papers

The integration between the Internet community and the Internet panel

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment. One of the objectives of this project is to test how spontaneous opinions can be used as a valuable...

Catalogue: ESOMAR Net Effects 2001
Authors: Zilda Knoploch, Leandro Kenski
Companies: ENFOQUE PESQUISA & STRATEGIR ENFOQUE, iVOX
February 11, 2001
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Citation

Knoploch and Kenski (2001a, February 11). The integration between the Internet community and the Internet panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-integration-between-the-internet-community-and-the-internet-panel