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Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974

Research papers

Positioning

This paper describes a methodology : "creative motivation research" in which a group of consumers using non-verbal techniques in a prospective and goal-oriented setting are led to express their motivations, desires and fears concerning a product...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Udolpho van de Sandt
June 15, 1973

Research papers

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972

Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972

Research reports

Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.

Rowntree - Mackintosh Ltd. is preparing to launch a new brand of medicated mints, bearing the brand name 'Lyrics'. A workshop version of a launch commercial for the brand was prepared by Lintas Advertising. The researchwas commissioned to assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971