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Research reports

Silk Cut house development

Consideration is being given to the launch of aSub B Silk Cut to counter the competition from EmbassyExtra Mild and possible movement from B Tipped intoSub B.Two alternative packs have been proposed based on theexisting Silk Cut designs - one orange...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 10, 1974

Research reports

Qualitative research on Project B

Project B is a value for money concept aimedat the B and Sub-B markets. Theobjectives of this research were to establish:1. Reactions to the basic concept of a new 24p.cigarette with gift coupons, from SeniorService;2. Reactions to three visual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974

Research reports

Qualitative research on Silk Cut and reactions to the new Tar League

The second Government Tar League was announced bythe Secretary for Social Services on 5th February.This was followed by advertisements in the daily andSunday newspapers. The new Tar League Table dividesbrands into five divisions. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974

Research reports

Preliminary quantitative research on tastes/odours

Consideration is being given to the introduction offlavours into cigarettes in anticipation of possibleloosening of the current restrictions in the UK andR&D has initiated experimental work. The research was required to provide some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974

Research reports

Project 039

Consideration is being given to the production of aMenthol brand. There were two main issues for research:1. The brand could be the same configuration as other Sub B brands or it could be marginallythinner, have a longer filter and appear asabout the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1974

Research reports

Further qualitative research on imported brands

Previous research on Project 068 (Imported Brands) was conducted by CRAM in November 1972. This was concerned with the possible options in the introduction of an American or quasi-American brand, and included, as stimuli, both concepts, and packs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974

Research reports

Report on Super C development

Consideration is being given to the development ofa C Tipped or Super C brand which would be complementaryto Special Filter as a masculine, special occasionbrand. The main objective of the current research was to examineways of conveying the promise...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974

Research reports

Qualitative research on Project 099

The general objectives of this research were to exploresmokers' reactions to Project 099 and to indicate possible waysin which the 099 material could be tested out quantitatively.Project 099 is a Senior Service value for money proposition aimedat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 5, 1974

Research reports

Qualitative research on Planet in Conventry

This research was undertaken shortly after the launch ofPLANET in Coventry. Its purpose was to provide earlyfeedback on smokers' reactions to Planet and to the ideaof ST-S. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973