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Research papers

The brand choice and quantity model

Traditionally, application of household panel data is almost completely limited to more or less descriptive purposes, like demographic consumer profiles, brand switching behaviour or parallel usage. Although the information drawn from these analyses...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Axel Tenbusch
Company: Nielsen
June 15, 1998
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Citation

Tenbusch, A. (1998a, June 15). The brand choice and quantity model . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-brand-choice-and-quantity-model-