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Research reports

Qualitative research on fishburgers

The general objective of this research was to assessthe acceptability of the Fishburger concept and actual product amongst housewives.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1973

Research reports

Qualitative research on the role of peas

The research was undertaken to provide a new and freshlook at what Peas in their various forms mean to housewives. It was geared to indicate especially the ways of communicating to housewives toincrease their consumption of Birds EyePeas.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1973

Research reports

Housewives' responses to changes in their budgets

This document sets out an overview of the results ofthe main January research into housewives' responsesto changes in their budgets. It will be followedby research in March, which will draw comparisonswith the present data. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974

Research reports

Qualitative research on Handifish advertising

This research was undertaken to check out the communicationand appeal of the 'Jacques Cousteau' film, to assess whetherthe approach it represents is the optimum form for thenational extension. The research was done in the Londonarea where housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1975

Research reports

Homebake cakes

Lyons Groceries Division has developed two new concepts of a Home Baked Cake. These are: Wet Cake Mix and Home Bake Cake. The objectives of the research were to obtain: 1. housewives' reactions to the concepts; 2. a preliminary assessment of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970