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Research papers

Prediction of customer segments with Neural Nets

The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
June 15, 1996

Research papers

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: K. S. Radhakrishnan, L. A. Soenen
June 15, 1982

Webinars

Transforming data collection without paralysing your insights business

All too often, as insights companies strive to gain business process efficiencies by automating time-consuming manual tasks, they lose sight of the big picture. Many lack a full understanding of the complexities and challenges surrounding...

Catalogue: Webinars 2021
Author: Greg Dunbar
Company: Cint AB
July 8, 2021

Magazines

Research World (September 2018)

The combination of Artificial Intelligence and Machine Learning is being called ‘The Fourth Era of Computing’. While worries understandablypersist that the advance of broadly-labeled ‘automation’ will lead to job losses in many...

Catalogue: Research World 2018
Author: ESOMAR B.V.
September 1, 2018

Videos

Your Honor, we have lost our edge

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Catalogue: Congress 2018
Authors: Katia Pallini, Annelies Verhaeghe
September 23, 2018

Research papers

From stream to structure

This paper describes the use of computerised topic analysis to segment and analyse tweets by US presidential election candidates in 2016. The statistical technique used to create the topic is called Latent Dirichlet Analysis (LDA). The paper shows...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
November 18, 2016

Webinars

Preserving survey integrity

What's it about?Automation is helping to improve fraud detection and prevent the impact of respondent unengagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
July 1, 2022

Research papers

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017

Webinars

The future of work (Session 2)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018