You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing The Lab Strategy .
ANA has found 1 results for you, in 1264 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
June 15, 2014
×

Citation

Cotton and Dunne (2014a, June 15). Cultural anchoring. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/cultural-anchoring-8177