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Research papers

Personal probability for print in a multimedia environment

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the optimal mix of media.In order to evaluate the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Amy Betz, Caryn Klein, John Ehrenhofler
June 15, 2004

Research papers

Online research alternatives

This paper provides an overview of how Time Inc. migrated from traditional mail/telephone surveys to online research in order to provide current and prospective advertisers with unique tools to obtain further insight into its reader base. The authors...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Caryn Klein, Kevin Lonnie
June 12, 2002