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To meet the need of American companies for better (more focused, relevant and timely) information about European policy trends. Starch INRA Hooper has developed its Opinion Leader Forum. The Forum is a unique multi-country survey that polls a panel...
Broadbent and Jodice (1989a, September 01). Applying market research techniques to international policy analysis: The development of a small-scale, multi-country opinion leader panel. ANA - ESOMAR. Retrieved December 11, 2023, from
This paper presents four case studies of research projects which our firm has conducted recently among attractive, but hard-to-reach audiences. - The American Chicle Youth Poll, a landmark study of the attitudes and opinion of American youth, ages 8...