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Research papers

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: John Poulson
June 15, 1979

Research papers

Measuring animal health markets

For several years now Agridata has supplied in a continuing form (the Animal Health Index) data collected at farm level on the market for non ethical Animal Health products. During this time the nature of the service and the requirements of clients...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
November 24, 1976