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Treatment patterns in a changing world

Date of publication: June 15, 1979

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: John Poulson

Abstract:

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects of the topic; my intention is to set the scene by raising scene of the wider issues from the viewpoint of the practical working researcher.

John Poulson

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Citation

Poulson, J. (1979a, June 15). Treatment patterns in a changing world. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/corevalues-in-g-p-s-treatment-of-angina-