Treatment patterns in a changing world

Date of publication: June 15, 1979

Author: John Poulson

Abstract:

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects of the topic; my intention is to set the scene by raising scene of the wider issues from the viewpoint of the practical working researcher.

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