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Treatment patterns in a changing world

Date of publication: June 15, 1979

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: John Poulson

Abstract:

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects of the topic; my intention is to set the scene by raising scene of the wider issues from the viewpoint of the practical working researcher.

John Poulson

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Poulson, J. (1979a, June 15). Treatment patterns in a changing world. ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/treatment-patterns-in-a-changing-world