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Research papers

Fashion merchandising

This paper is based on experience and experiments over a number of years in a small chain of shoe shops, all concentrating on women's and men's fashion shoes. The paper tries to make an assessment of the factors that are influenced by fashion in the...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Martin D. Callender
December 4, 1974
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Citation

Callender, M. D. (1974a, December 04). Fashion merchandising . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/fashion-merchandising-