Fashion merchandising

Date of publication: December 4, 1974


This paper is based on experience and experiments over a number of years in a small chain of shoe shops, all concentrating on women's and men's fashion shoes. The paper tries to make an assessment of the factors that are influenced by fashion in the retailing of shoes and the effects that these fashion elements have upon the approach that can successfully be taken by a shoe retailer.

Martin D. Callender


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF