Back

Fashion merchandising

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Martin D. Callender

Abstract:

This paper is based on experience and experiments over a number of years in a small chain of shoe shops, all concentrating on women's and men's fashion shoes. The paper tries to make an assessment of the factors that are influenced by fashion in the retailing of shoes and the effects that these fashion elements have upon the approach that can successfully be taken by a shoe retailer.

Martin D. Callender

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The measurement of fashion

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: J. l. Harrison, A. M. Hughes

 

December 4, 1974

×

Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-measurement-of-fashion


Research Papers

Innovation in the male fashion market

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: David F. Midgley

 

December 4, 1974

×

Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market


Research Papers

The symbolism of fashion

Catalogue: Seminar 1980: Children And Young People

Author: Susan A. Fisher

 

June 15, 1980

×

Citation

Fisher, S. A. (1980a, June 15). The symbolism of fashion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-symbolism-of-fashion


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Callender, M. D. (1974a, December 04). Fashion merchandising . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-symbolism-of-fashion