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Research papers

Quality in confidence

This paper is a methodological case history describing research amongst callers to the UK's National AIDS Helpline; a telephone service which offers confidential and anonymous advice on issues related to HIV and AIDS, 24 hours a day, 365 days a year....

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Katharine Taylor, Simon J. Orton
September 1, 1993
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Citation

Taylor and Orton (1993a, September 01). Quality in confidence. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/quality-in-confidence


Research papers

What we have learned from researching AIDS

This paper is a case history setting out what we have learned from a major programme of research into public knowledge, attitudes and behaviour in relation to the disease AIDS, with the emphasis on research methodology. The research was commissioned...

Catalogue: ESOMAR Congress 1987
Authors: John A. Samuels, Simon J. Orton
September 1, 1987
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Citation

Samuels and Orton (1987a, September 01). What we have learned from researching AIDS. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/what-we-have-learned-from-researching-aids


Research papers

From little ACORNS...

The objective of this paper is to describe the use of a new UK system of area classification, to assist in resolving problems of sample representativeness, sub-sample matching and minority sampling. Other applications of the system, as a descriptive...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Simon J. Orton
May 1, 1981
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Citation

Orton, S. J. (1981a, May 01). From little ACORNS.... ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/from-little-acorns-


Research papers

Theoretical perfectionism in social research

The purpose of this paper is to discuss the theme "To what extent are there techniques which are specific to market research and to what extent are there techniques specific to 'social research'? What are the similarities and what are the...

Catalogue: Seminar 1977: Social Research
Authors: Simon J. Orton, Philip Crofts
December 1, 1977
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Citation

Orton and Crofts (1977a, December 01). Theoretical perfectionism in social research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/theoretical-perfectionism-in-social-research