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Research papers

Polo Jeans Company

The Polo Jeans Company is a new division of Polo Ralph Lauren with a line-up of jeans and casual wear designed to attract the youth market. First launched in the United States in 1996 the Polo Jeans Company was introduced to the Canadian market at...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Melinda Head, Bénédicte Cohen, Stanley Marcovici
Company: Head Research Inc.
October 22, 1997
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Citation

Head, Cohen and Marcovici (1997a, October 22). Polo Jeans Company . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/polo-jeans-company-