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Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/omo-concept-research


Research reports

Report on qualitative research on deodorant concepts

The research was required to assist in deciding betweenvarious approaches for the promotion of a newly-developeddeodorant in either Roll-on or Aerosol form or both. Theresearch was required both to provide some backgroundunderstanding of the market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Report on qualitative research on deodorant concepts. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts


Research reports

Qualitative research on fishburgers

The general objective of this research was to assessthe acceptability of the Fishburger concept and actual product amongst housewives.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1973
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Citation

, C. (1973a, February 08). Qualitative research on fishburgers. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-fishburgers


Research reports

Qualitative research on project 62

The general objectives of this research were to examine consumer reactions to a series of product concepts, within the 'Project 62' framework. For each product concept the objectives were to access;1. What consumers understood about the products, how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1971
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Citation

, C. (1971a, November 01). Qualitative research on project 62. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-62


Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product


Research reports

Proposed research programme on floor coverings

The objectives of this research were:1. To investigate consumer attitudes to floorcoverings in general;2. To identify and evaluate consumer attitudes to vinyl floorcoverings in terms of price, quality, colour, materials and design;3. To determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Proposed research programme on floor coverings. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/proposed-research-programme-on-floor-coverings-