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Research reports

AAPOR standard definitions

For a long time, survey researchers have needed more comprehensive and reliable diagnostic tools to understand the components of total survey error. Some of those components, such as margin of sampling error, are relatively easily calculated and...

Catalogue: ESOMAR Codes And Guidelines
Author: AAPOR B.V.
June 15, 2012

Research reports

28 questions to help buyers of online samples

The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Magazines

Revue Française du Marketing (Septembre 2011)

La RFM entend poursuivre sa vocation de contribuer à faireconnaître les techniques et les pratiques en marketing les plus innovantes aux communautés académiques, étudiantes et professionnellesdans le monde francophone. Le Comité de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2011

Research reports

ESOMAR guideline on mutual rights and responsibilities of researchers and clients

In order to ensure there is clear agreement between the client and the research provider and that both parties adhere to the requirements of the Code, it is strongly recommended that the points discussed in this Guideline are covered in the research...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Magazines

Research World (July/August 2008)

It would appear that the world is in the throes of another age of mass migration. Today, 190 million people live outside the country of their birth. Societies are becoming multicultural in a way that they have never been before. For marketers and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
August 1, 2008

Research papers

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008
Author: Travyn Rhall
Company: KANTAR TNS Malaysia
April 9, 2008

Research papers

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines
Author: Leendert de Voogd
December 1, 2007

Research reports

ICC/ESOMAR international code (Japanese)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2007

Magazines

Research World (September 2006)

Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
September 1, 2006