Abstract:

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the challenges market research faces in migrating to on-line as a dominant methodology. So, Australian researchers and companies embarked on a journey to combine the most up to date collective wisdom and create an actionable standard for Australia that will self regulate the industry. It is currently known as QSOAP (Quality Standard for On-Line Access Panels).Both authors have been on the Task Force that has finalised a Standard accepted by research companies, panel providers, quality groups and clients over the past 18 months. The key goal of this group has been to develop a set of best practices that will help ensure good quality online research is undertaken in the Australian market.