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Research papers

Problems of quality with new information gathering techniques (Spanish)

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992
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Citation

Wert, J. I. (1992a, September 01). Problems of quality with new information gathering techniques (Spanish). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/problems-of-quality-with-new-information-gathering-techniques-spanish-


Research papers

Sistematic studies on the "consumer's ideology" (Spanish)

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesise each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
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Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology" (Spanish). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-spanish-


Research papers

Application of the EPI method to the image determination (Spanish)

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Enrique Ortega
May 5, 1991
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Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination (Spanish). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination-spanish-


Research papers

The measuring of quality of the telephone services in Spain (Spanish)

In 1990, the Quality Department of TELEFONICA DE ESPANA has designed a Programme of Quality Surveys, designated to know and improve the satisfaction of her clients, which afterwards has been carried out during all the year by ICP/RESEARCH, S.A....

Catalogue: Latin America 1991: Exchanging Experiences
Authors: José Rial Avendaño, Enrique Carreras, Marina de Jaén Sánchez
May 5, 1991
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Citation

Avendaño, Carreras and de Jaén Sánchez (1991a, May 05). The measuring of quality of the telephone services in Spain (Spanish). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-measuring-of-quality-of-the-telephone-services-in-spain-spanish-