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Research reports

Report on qualitative research on a new advertising approach for UDT moneycentres

The research was required to assess the effectiveness ofthe new 'Bank' approach and to determine whether ornot this designation evoked positive or negative attitudes from members of the target market;at the same time, a comparative evaluation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Report on qualitative research on a new advertising approach for UDT moneycentres. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-new-advertising-approach-for-udt-moneycentres


Research reports

Brand name evaluation for Brunning Advertising (Liverpool) Ltd.

B.I.C.C. Ltd. is considering a new brand name for arange of electrical wiring accessories. Seven brand nameswere generated for consideration. This research was concerned to identify on an absoluteand comparative basis, the brand name which was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973
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Citation

, C. (1973a, April 03). Brand name evaluation for Brunning Advertising (Liverpool) Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-name-evaluation-for-brunning-advertising-liverpool-ltd-


Research reports

Qualitative research on Black Magic commercials

The research was required to evaluate new approaches('Assignation' and 'House Opposite') for advertisingBlack Magic, and to establish the developmentpotential for these approaches. The central objectives of this research were toexamine what...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Black Magic commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-commercials


Research reports

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship


Research reports

Qualitative research on Milo advertising

Mile is a malted milk drink which has a very small shareof the malted milk market. The brand has not had muchadvertising support recently, but an attempt is now beingmade to consider support for the brand. To explore possibilities, 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Qualitative research on Milo advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-milo-advertising


Research reports

Floorcare research stage 1 (A)

This report sets out the results and conclusionsdrawn from Stage 1 (A) on the Ciba-Giegy researchprogramme on Floor Care. The purpose of this researchwas to evaluate several floor care concepts, whichtook place in parallel with a product test on'Wash...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Floorcare research stage 1 (A). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/floorcare-research-stage-1-a-


Research reports

Report on qualitative research on Smartie commercials

The general objectives of this research were toexamine in the broadest possible terms what children and their mothers get out of the Smartie commercials,and how and why, and also what mothers think theirchildren get out of them (and how and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Report on qualitative research on Smartie commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-smartie-commercials


Research reports

Qualitative research on the development of Nescafe advertising

Nescafe has been running 'The Lovely Cup of Coffee' campaignfor the past six months. This campaign focusses on oneaspect of coffee drinking, namely relaxation. It is proposedto develop the campaign by extending or elaborating theadvertisement...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1972
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Citation

, C. (1972a, May 03). Qualitative research on the development of Nescafe advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-nescafe-advertising-


Research reports

Research on Walnut Whip

The objectives of the research reported here were toexamine:1. The strengths and weaknesses of the two commercialsrelative to each other;2. To examine which if either could form the basis forthe development of a new campaign. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1972
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Citation

, C. (1972a, April 11). Research on Walnut Whip. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-walnut-whip