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Research reports

Qualitative research into Aquascutum

This report is based upon one group discussionamongst nine buyers of expensive men's clothes, including four buyers of Aquascutum. The group took place on the 15th of May 1979, andalthough it lasted a long time, it is still anextremely limited...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Aquascutum. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-aquascutum


Research reports

Qualitative research on bra-buying

The researchwas designed to provide information on women's attitudestowards the buying situation, their motivations forpurchase and choice of bra-type and brand, and the factorswhich influence their choices. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 2, 1972
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Citation

, C. (1972a, July 02). Qualitative research on bra-buying. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bra-buying


Research reports

Qualitative research on 'Wool Jersey'

The overall objective was to assess the relevanceand acceptability of the execution of the 'Sensual Maleand the Wool Jersey Look' concept amongst the targetaudience of Young Males. The ideal communicationobjectives are that the execution suggests to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1972
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Citation

, C. (1972a, February 13). Qualitative research on 'Wool Jersey'. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-


Research reports

Qualitative research on wool jersey menswear

This report sets out the results of a small-scale qualitative study of men's attitudes to Wool Jersey menswear, and their responses to a copy platformfor the concept. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on wool jersey menswear. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-menswear


Research reports

Report on qualitative research on attitudes to curtains

Plumbs (Drapers) Preston provides a mail order service for loose covers. They are now planning to develop a mail order service for ready-made curtains.The objectives of the research reported here were to examine consumer requirements in curtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Report on qualitative research on attitudes to curtains. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-to-curtains


Research reports

Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited

Associated British Hat Manufncturcers Limited (A.B.H.M.) representing seven component companies is in the process of preparing a three-year marketing plan. Some data is available on the market but this tends to be of a general nature. In order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/multi-stage-research-proposal-for-the-men-s-hat-market-for-associated-british-hat-manufactures-limited


Research reports

Qualitative research on sewing thread for Barnaby & Tarr

The aim of the research is to investigate consumer reaction to the concept of using two different sewings threads according to the type of material. More specifically the objectives of the research are:1. To test awareness of brands and types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1970
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Citation

, C. (1970a, December 08). Qualitative research on sewing thread for Barnaby & Tarr. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sewing-thread-for-barnaby-tarr