Qualitative research into Aquascutum

Date of publication: May 1, 1979

Abstract:

This report is based upon one group discussion amongst nine buyers of expensive men's clothes, including four buyers of Aquascutum. The group took place on the 15th of May 1979, and although it lasted a long time, it is still an extremely limited database, and accordingly, all information that follows must be evaluated with this in mind. 

CRAM/Peter Cooper Archive

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